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October 2014

Special sales campaign at Thonet: Breuer’s desk S 285 in the new “Black or White” edition | LUM 2.0 as a free gift

This winter Thonet has an attractive sales campaign for its customers: from 1 September 2014 to 30 April 2015, the desk S 285 by Marcel Breuer in black or white will be available for a special price in specialist shops. The tubular steel frame and wooden parts are lacquered in the same colour for this fine version, creating a striking visual effect. In addition, the buyers of the Bauhaus classic in the “Black or White” edition will receive a standing lamp LUM 2.0 (125 cm) – also lacquered in black or white – as a free gift. Together, the two pieces of tubular steel furniture form an elegant pair for personal workplaces.

 

The minimalist tubular steel desk S 285 by Bauhaus teacher and architect Marcel Breuer is a successful example of the programmatic claim of the Bauhaus to combine art and technology into a formal unity. The wooden tabletop and storage elements harmoniously fit into the minimalist tubular steel frame. The supporting frame shape forms a line – and the wooden elements seem to float within it. To this day, the designs from the tubular steel boom in the 1920s and 1930s are considered revolutionary achievements. Their simple forms were the expression of a new attitude in everyday culture and architecture which became known as “New Objectivity”.

 

A clear, reduced formal language is also characteristic of the tubular steel luminaire LUM 2.0 and – especially in the same colour as the S 285 – makes it an ideal match for the classic desk. It is equipped with cutting-edge LED technology and guarantees the highest possible ease of operation thanks to numerous technological subtleties such as a sleep timer that automatically shuts the light off after two hours, a NightLight, which clads the frame in soft light at night, and the mechanism for switching the light on and off via motion detector: a gentle wave of the hand along the head of the lamp is enough to make the LUM switch on or off. LUM 2.0 was first presented this spring and results from the technical revision of the design by Ulf Möller from the year 2010.

 

 

Download PDF "Pressrelease Black or White"

Address or contact person

For further information and images of all products please contact our
PR agency


neumann communication
Claudia Neumann, Anne Polch, Hanna Reif
Eigelstein 103-113
D-50668 Köln
Tel. +49 (0)221-91 39 49 0
Fax +49 (0)221-91 39 49 19
E-Mail thonet(at)neumann-communication.de

 

Thonet GmbH
Susanne Korn

Head of Marketing Communication
Michael-Thonet-Straße 1
D-35066 Frankenberg
Tel. +49 (0)6451-508-160
Fax +49 (0)6451-508-168
E-Mail susanne.korn(at)thonet.de