Thonet will celebrate two important anniversaries at imm cologne 2018 and present the new chair 118 by Sebastian Herkner
The beginning of 2018 will be very special for Thonet GmbH. Two big events are coming up in 2019 for the company and for all customers and fans of the traditional furniture manufacturer: founded in 1819 by Michael Thonet, the company’s 200th anniversary is just around the corner. At the same time, the Bauhaus will celebrate its 100th anniversary in 2019. Both are good reasons for Thonet to focus on the trailblazing tubular steel classics created at the time and still considered design icons today.
The importance of Marcel Breuer, Ludwig Mies van der Rohe, and Mart Stam for the Bauhaus is undisputed. Their furniture designs are still very popular highlights in the Thonet portfolio. The classic tubular steel cantilever chairs (also described as cantilever chairs without back legs) are part of modern design history: they include chairs S 33 and S 43 by Mart Stam, models S 32 and S 64 with wicker cane by Marcel Breuer as well as his lounge chair S 35, and Ludwig Mies van der Rohe’s S 533 with its elegantly arching tubular steel frame. The desk S 285 and the nesting tables B9, which are almost unsurpassable in their simplicity and elegance, also represent the New Objectivity which had become popular at the time. At imm cologne 2018, Thonet once again puts the furniture and its functionality, comfort, quality and timeless aesthetics into the spotlight as the opening bell of the upcoming Bauhaus anniversary.
The new management team around Brian Boyd (CEO), Norbert Ruf (Creative Director), and Michael Erdelt (COO), which began work around one year ago, has planned other areas of focus for the next two years that will be dealing quite a lot with the anniversaries. The goal is to continue the positive business result of the past year and to add new, versatile key products to the portfolio. The new wooden chair 118 by Sebastian Herkner starts things off with a premiere at imm cologne 2018. With fine details and various references to the Thonet heritage, the design positions itself as an absolute all-rounder for both the private and the contract sectors. More surprising new products will be presented at Orgatec (23-27 October 2018), and Thonet will continue to generate excitement.
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