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January 2013

Essential Forms: The 330/1330 Chair and Table Series

Berlin-based industrial designers Julia Läufer and Marcus Keichel recently received the commission to design the 330 product family for internationally renowned furniture maker Thonet. The ambience of artists' studios, theatre stages and literary cafés provided the inspiration behind this new chair and table series: spaces where idealistic values play the main role and where usually only a few simple and beautiful objects are on display. To this end, the new series brings together both the simplicity of straight lines and a distinctive look defined by modern, timeless elegance. The series is ideal for use in both private and contract interiors. Introduced for the first time for use in contract areas at the Orgatec 2012, aesthetically convincing, comfortable versions with upholstery for seat and back parts will now be presented at the imm cologne 2013.

 

The 330 chair series is characterized by a simple and timeless design language featuring distinctive shapes, straight lines and ergonomically shaped seats and backrests for maximum comfort. Organic curves break up the rigidity of straight lines and create a harmonious overall look underlined by well-balanced proportions and meticulous detailing. "In spaces devoted to culture, material things retreat into the background", says Marcus Keichel when explaining the initial idea behind the 330 chair. With its reduced forms and high-quality finish the 330 is a true all-rounder. "In this series, nothing needs to be added and nothing must be taken away", continues Keichel, thus highlighting what makes the 330 a typical Thonet product. The chairs are available both with and without armrests. The legs and armrests are made of solid beech; seats and backrests are made of plywood. The chairs come with a natural or stained finish or with a top-coat varnish and all designs are stackable. Upholstered versions are available for use in private living areas.

 

The 1330 Table Series

 

The 1330 tables' design language matches that of the 330 chair: it is also defined by straight lines and functionality. The rectangular, solid-wood legs are tapered and slightly splayed. The veneered tabletop sits on a frame and features beveled edges. The tabletop itself seems to float above its supporting frame, which is bowed inwards along its front edge.

 

Läufer + Keichel

 

The goal of Berlin-based Läufer + Keichel industrial design studio is to support a sustainable relationship between us and our objects. The reflection of cultural contexts plays a major role in the development of new product ideas. Julia Läufer benefits from her experience in the areas of fashion and film, where her clients included Christian Dior and Stanley Kubrick. Marcus Keichel is a visiting professor at the Berlin University of the Arts (UdK). Läufer + Keichel cooperate with German and international companies such as Avarte, Martela, La Palma, Offecct, Schneiderschram and Wilkhahn. The studio's designs have received numerous international awards including several iF design awards and the red dot design award.

Address or contact person

For further information and images of all products please contact our
PR agency

Thonet contact in the United Kingdom Distribution
Crest Contract Interiors
Harriet Knight
1 The Stables
Court Lodge Farm
Horton Road, Horton Kirby
Kent DA4 9BN, Great Britain
Phone +44 1322 86 08 77
Fax      +44 1322 86 09 80
E-Mail info(at)thonet.co.uk

Thonet press contact

Thonet GmbH

Vivie Thonet

Michael-Thonet-Straße 1

D-35066 Frankenberg

Phone +49 (0) 6451 - 508-126

Fax      +49 (0) 6451 - 508-168

E-Mail   vivie.thonet(at)thonet.eu

 

Claudia Neumann Communication GmbH

Claudia Neumann, Georg Maurer

Eigelstein 103-113
D-50668 Köln

Phone +49 (0) 221 – 91 39 49 0

Fax      +49 (0) 221 – 91 39 49 19

E-Mail  thonet(at)neumann-luz.de

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