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October 2018

It’s all about communication: The Thonet trade fair presentation at Orgatec 2018    

Residential scenarios for a new working world meet industrial-style loft atmosphere, created by PLY Atelier   

 

The roots of Thonet are grounded in the furnishing of 19th century coffee houses. Today, offices can be compared with the former coffee houses, according to architect Gregor Eichinger. And this is where Thonet is right at home – back then as well as today. It’s a place where more happens than just sitting at a fixed workstation. It’s a place where you temporarily live, where mobility, flexibility and, of course, direct and digital communication play a decisive role. It’s all about communication: the new forms of working transform spaces into “living offices” where flexible scenarios are desired. The furnishing of modern, contemporary offices has become an issue related to the design of communication and the quality of the stay – and Thonet supplies the corresponding solutions.

 

The theme: It’s all about communication

 

Large spaces that become working zones, co-working spaces, in which people from different companies and worlds work together: today, “office” usually means a space that meets many different needs and requirements. For these issues, Thonet provides answers that stimulate the design of communicative processes in a contemporary way and make the office an inviting place to stay. The Thonet trade fair booth at Orgatec represents all of the communication scenarios that play a role in offices. Thonet designs these spaces and situations with furniture that provides an incomparable quality of materials and processing and, due to their sophisticated craftsmanship, create landscapes in carefully curated colour schemes reaching far beyond pure functionality. 

 

The communication theme is clarified through classic and existing ranges, some shown in new versions, including an update of the seating furniture series 404 by Stefan Diez for cafés, cafeterias, and informal locations, as well as the sofa range S 5000 by James Irvine for waiting and lounge areas. Exciting new products also deal with communication: The conference table 1500 by Wolfgang C.R. Mezger in two heights establishes transitions between standing and sitting, and the new small armchair 809 by formstelle, matching the lounge chair 808, invites users to stay for a while and engage in discussions. The chair range S 160 by Delphin Design, which has successfully served as auditorium seating for many years, also gets a special staging: In addition to updated material versions, the brand new version S 260 is now available. With its innovative linking mechanism (DIN 14703) and its space-saving A-stackability, it develops additional areas of use for Thonet. 

 

The trade fair booth: a strong presentation stage with an industrial style, associations with Thonet history 

 

Shiny metal everywhere, from hot-galvanised sheet metal on the bottom to semi-transparent metal partition walls made of expanded metal that almost look spherical: the trade fair booth designed by the architectural office PLY Atelier, Hamburg, banks on raw, untreated materials. A sophisticated play of reflections and semi-transparency makes the booth multi-faceted and complex. Daniel Schöning, PLY Atelier, says: “With the Thonet booth we wanted to create a space that highlights atmosphere, not a simulation of real office worlds, so that you take an even closer look at the exhibits. This abstract production provides the furniture with an extraordinary presence and makes all of their qualities visible.”

 

Another theme at the trade fair booth is the use of former industrial spaces as modern working worlds – catchword “conversion”. The trade fair booth presents strong visual associations with its luxurious industrial look, reminding us that Thonet invented industrial furniture design in the 19th century. In the 1930s, it was again Thonet that discovered the potential of the innovative material tubular steel for industrial furniture manufacturing and realised the designs of the Bauhaus designers Mies van der Rohe, Marcel Breuer, and Mart Stam. Homage is paid to this achievement with two several meter-high tubular steel shelves that provide the classics with a display on their two narrow sides.

 

In the suggestive loft atmosphere of the Orgatec trade fair booth Thonet demonstrates what the company, with its almost 200 year-long tradition, is especially good at: creating interior design landscapes that are functional and intelligently designed, and that add culture to any environment. Thonet is history in every product – for 200 years, the company has been creating durable products of lasting value with the potential to become classics.

 

» DOWNLOAD Orgatec 2018  

 

» Thonet Mediendatenbank Download images - fair

 

» Thonet Mediendatenbank Download images - S 260

 » Thonet Mediendatenbank Download images - 808

» Thonet Mediendatenbank Download images - S 160

» Thonet Mediendatenbank Download images - 1500

» Thonet Mediendatenbank Download images - Update 404

 

Address or contact person

For further information and images of all products please contact our
PR agency

 

QuickStep PR
Stephanie Bretherton
Unit 405 United House
North Road
London N7 9DP
United Kingdom
Tel. +44 (0) 20 – 7609 1151
stephanie(at)qspr.com



neumann communication
Claudia Neumann, Anne Polch, Hanna Reif
Eigelstein 103-113
D-50668 Köln
Tel. +49 (0)221-91 39 49 0
Fax +49 (0)221-91 39 49 19
E-Mail thonet(at)neumann-communication.de

 

Thonet GmbH
Susanne Korn

Head of Marketing Communication
Michael-Thonet-Straße 1
D-35066 Frankenberg
Tel. +49 (0)6451-508-0
Fax +49 (0)6451-508-108
E-Mail susanne.korn(at)thonet.de